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Design packaging for milk.

Communication with the target group in a project was based on a picture expressing the ideas of the new brand: environmental performance, freshness, naturalness of the product. Simple rhyming name Eko-mleko says, what is in the product.  Memorable, composes with the children running and repeating rhythmic words

To differentiate the brand in the market from other organic products we dropped the typical green color. These values, communicate through simplicity, memorable name and photo. Use of photographs in the package as the dominant element allows you to create a store shelf with the specific color of happy and good quality product that people are happy to buy.



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